Transformational mentor · Landing Premium

Lana Sweet

Built around trust and the person behind the work: a video hero, detailed panels for each service, testimonials and an FAQ. Three languages, 12 sections.

Timeline
6 days
Languages
3
Sections
12
Budget
from €390
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Website mockup Lana Sweet

01 · The starting point

In mentoring, what sells is trust in the person. The site had to convey the expert's energy and explain every service in detail — without turning into a wall of text.

02 · What I built

A 12-section landing page with a video hero. Each service gets its own expandable panel: format, duration, outcome. The FAQ and testimonials handle objections before the call. Three language versions.

03 · What changed

The site builds trust before the first contact: people arrive at the call already knowing the format, the price and the reviews.

What the client got

  • Three language versions — the site works for an international audience
  • Detailed panels for each service: format, duration and outcome
  • FAQ and testimonials clear the usual objections before the call
  • Enquiries arrive in Telegram and can be answered from a phone

04 · The hard part

Twelve sections about a person easily turn into a wall nobody finishes. The answer was expandable panels: only the essentials stay on screen and the details open on demand, for the one service the reader actually cares about. The second problem was the video hero: heavy video above the fold kills loading, so it is compressed and loads after the text.

Section of the website Lana Sweet
01Five formats of work as separate panels — details open on tap, not as a wall of text
Section of the website Lana Sweet
02The flagship programme with an open price: €2400, what's included, the timeline and an honest «only 5 clients at a time»

05 · Technical details

Stack

HTMLCSSJavaScript

Integrations

  • Form -> Telegram
  • 3 languages
  • Testimonial slider

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