Oksana Dalte

01 · The starting point

The expert's audience is spread across five countries and speaks five languages. A plain «name and phone» form would not do: before the call you need to know what the person is coming with.

02 · What I built

A premium landing page with a video hero and five language versions. Instead of a form, an eight-step quiz brief: the person answers questions about their situation and the enquiry arrives with context already attached. An events gallery with a lightbox adds credibility.

03 · What changed

Every enquiry comes with a completed brief — the first call starts with substance instead of a questionnaire. Five languages open up the whole international audience.

04 · The hard part

The quiz was the difficult part: eight steps is exactly the line past which people abandon a questionnaire. The wording had to be rewritten so that each step took a single tap and read like a conversation rather than a form. On top of that, five languages: the quiz had to be built so that adding a language did not mean rebuilding the logic.